ORCAMOBILE DSPORCA Ads · User acquisition
Find the users most likely to become high-value customers, not just the ones who install cheaply. ORCA Ads predicts downstream value before the bid, then optimizes audiences, budgets, and delivery in real time toward revenue, retention, and ROAS.
01 · Growth beyond volume
When acquisition programs are judged mainly by reach, clicks, or low-cost conversions, teams can end up paying for activity that does not translate into lasting business value. The harder work is identifying which opportunities are most likely to become active, retained, or revenue-generating customers, then allocating investment accordingly.
ORCA Ads brings that outcome-focused discipline to customer acquisition. Set a clear goal, connect the campaign to meaningful signals, and use ongoing learning to improve decisions as the market changes. The result is a clearer way to balance scale, efficiency, and customer quality.
02 · From business goal to better acquisition decisions
Pick the action that defines a valuable new customer — a purchase, a funded account, a subscription start, a day-7 return. Campaigns generally need roughly 50 of that event per week to move out of learning and into stable optimization.
Link the measurement partner you already use and pass back the conversion and revenue events behind that definition. Most advertisers complete this step in under a week.
ORCA AI scores each bid request in under 100 milliseconds, ranking opportunities by predicted 30-day revenue rather than by install probability, and adjusting bids, pacing, budgets, audience weighting, and placement mix as results arrive. Models retrain on fresh outcome data every four hours.
Read performance against your original goal in your own reporting, then expand audiences, budgets, and markets on evidence. Campaigns typically produce a stable read within two weeks.
03 · User acquisition capabilities
Optimize toward purchases, subscriptions, funded accounts, repeat orders, retention milestones, in-app revenue, or ROAS targets — any event your measurement partner can pass back. Around 50 of the chosen event per week is enough to optimize stably.
Every bid request is scored in under 100 milliseconds, and bids, budgets, pacing, audience weighting, and placement mix all adjust as outcomes arrive. Models retrain every four hours, so a campaign responds to a shift the same day rather than the next reporting cycle.
Rank opportunities by predicted revenue over the first 30 days, not by the odds of an install. Supports inclusion and exclusion lists, frequency caps, existing-customer suppression, lookalike expansion from your own converter events, and country- or region-level delivery.
Run one outcome-focused strategy across 190+ markets, with per-market budgets, local currency billing, and bidding models that adapt to local conversion behavior rather than copying one market's settings onto another.
One view of delivery, spend efficiency, and downstream outcomes for growth, finance, and media teams — a 7-day click and 1-day view attribution window by default, plus raw exports into your own BI stack. Results reconcile against the measurement partner you already use; ORCA does not require a proprietary attribution layer.
Run banner, native, interstitial, rewarded, and video creative across mobile app and connected TV inventory, with category blocklists, app-level exclusions, and pre-bid invalid-traffic filtering on every auction. Creative review usually clears within two business days.
04 · Performance that compounds
Buy the users who stay. Advertisers moving from install-based to value-based bidding typically see 20–35% higher 30-day retention among acquired users.
Judge budget on revenue instead of cheap conversions. Teams that give ORCA Ads a revenue-linked objective commonly reach 15–30% higher ROAS within the first two months.
Grow spend without watching quality collapse. Because bids are set on predicted value, campaigns can absorb budget increases while holding cost-per-valuable-customer within your target band.
Every outcome you pass back sharpens the next decision. With models retraining every four hours, a campaign's second month is working from far better priors than its first week.
05 · Built for different growth models
Find prospective users who are more likely to become active customers, reach key milestones, and contribute to sustainable app growth.
Acquire shoppers with campaigns aligned to meaningful purchase activity, repeat behavior, or revenue goals.
Support eligible customer acquisition programs with a clear focus on approved applications, funded accounts, or other measurable business actions.
Reach prospective customers who can move from awareness to first use and continued service activity.
Build acquisition programs around customers who are more likely to start, continue, and create value over the subscription lifecycle.
Connect demand-generation campaigns with qualified bookings, applications, or other approved conversion outcomes.
06 · User acquisition in practice
Explore how teams use ORCA Ads to reach valuable audiences, improve campaign efficiency, and scale growth with greater clarity.
A subscription fitness app had scaled acquisition on cost-per-install, but most trial users churned before their second billing cycle and the campaign had no way to tell an engaged trial from a disengaged one at bid time. Optimization moved from install volume to predicted month-two retention, using the app's own onboarding-completion and workout-milestone events. Teams making that shift typically see 20–35% higher 30-day retention within the first two months of the new bidding objective, read in the app's existing analytics stack.
"We were buying trials. The moment we started buying for the second month, the trial numbers stopped mattering as much as who was still around to see it." — Head of Growth
A regional online travel agency serving Southeast Asia and the Middle East had been buying installs and app opens, but neither signal predicted which users would go on to complete a booking. Bidding moved to predicted booking value, and existing-customer suppression was added so acquisition budget stopped re-targeting travelers who already had a trip booked. Campaigns on the new objective typically deliver 15–30% higher ROAS within the first two months, measured in the agency's existing attribution setup.
"Installs and app opens told us nothing about who was going to book. Once bidding could see booking value, the acquisition budget started working like a booking budget instead." — VP of Performance Marketing
Next step
Talk with the ORCA team about your growth objective, customer-value signals, target markets, and measurement needs. Explore how ORCA Ads could support a more efficient path to valuable customers.