ORCA Ads · Finance
ORCA Ads is a mobile DSP for global finance-app advertisers and media-buying teams. We score user value on every ad request in independent app inventory, and complete the bid in milliseconds.
01 · The Growth Challenge
Finance acquisition funnels are long. Days or weeks often sit between install, registration, application, and funding. Optimize at the top of the funnel, and budget easily buys people who stop at registration and never fund. Finance incentives also attract fraudulent installs more easily. What media buying really needs to answer is whether this spend converted into customers who will fund and transact.
02 · How ORCA supports finance growth
Optimize approved applications, account opening, first deposits, or funded accounts. Those events are usually sparser. The system chains value prediction along install, registration, application, and funding, so every bid still has enough basis even when the terminal event arrives slowly and infrequently.
Score ad opportunities by predicted user value. Combined with include and exclude lists, existing-customer suppression, frequency caps, and country- or region-level delivery, campaigns run only in markets where the product is licensed.
Filter invalid traffic before the bid, together with app-level exclusions and category blocks you control. Finance incentives attract fraud. Filtering happens before budget is committed, so low-quality requests never clear.
Attribute through the measurement partners you already use, with a default window of 7-day click / 1-day view, and export raw data to your own BI. Funding events often lag, so the read window needs to be longer than in shallow-funnel categories, and campaign judgment follows that pace.
04 · Business Outcomes
Aim optimization at people who will complete an application and fund. Budget is evaluated on funded customers and key conversions; registration volume no longer decides campaign quality on its own.
Read spend against funded customers, later transactions, and ROAS. The cheapest install is no longer automatically treated as the best inventory.
Pre-bid filtering keeps low-quality requests out of the auction, and app-level exclusions keep known bad inventory out. Money concentrates on opportunities that can be served and converted.
Every campaign decision connects to an approved action that defines progress, and is reported in your own stack, by your own definitions. Acquisition, remarketing, and conversions can be read in the same measurement.
05 · Customer Proof
A long gap sat between a complete application and a funded customer. Campaigns optimized to registrations kept buying applicants who never funded; incentive amounts were also attracting fraudulent installs. Prediction was chained along the funnel, from install, registration, and application to funding. Pre-bid invalid-traffic filtering ran on every auction, with app-level exclusions. The team started reading campaigns on funded accounts, and reserved a longer observation window for that.
"We used to applaud registration volume. What we actually needed to watch was funded accounts, and we needed a longer window to tell whether campaigns were moving that number." — VP of Growth
A new market meant deep-funnel signals had to be built from scratch, and the team needed to know whether real funded customers could be produced before committing a full-quarter budget. Funnel-chained value prediction connected clicks, registrations, and funding from day one, and pre-bid filtering screened every auction before spend settled. Campaigns ran only where the product was licensed, and the read followed the lag of funding events.
"Reading faster whether a market can work changes how many markets you are willing to try in a year." — Head of Growth
Next step
Prefer email?business@orcamobile.net
