1. Connect your data
Link the measurement partner you already use and the conversion, revenue, or retention events that define a valuable customer. Most advertisers complete this step in under a week.
ORCA Ads · AI-powered performance advertising
Win the customers worth keeping — not just the cheapest clicks.
Find your highest-value customers, win lapsed users back, and make every dollar work toward revenue instead of vanity metrics. ORCA AI scores more than 40 billion bid requests a day, optimizing bids, budgets, and audiences in real time across 190+ markets around the business outcomes you set.
01 · Performance beyond the first conversion
The best campaign is not always the one with the cheapest result.
Acquisition teams are expected to grow efficiently while competition, customer behavior, and media conditions keep changing. A low-cost click or conversion can look positive in a report without becoming a retained customer, a repeat purchase, or meaningful revenue.
ORCA Ads evaluates every opportunity by the value it can create. Start with a clear business objective, bring the right performance signals into the decision, and keep learning as outcomes appear. This gives growth teams a more useful way to balance customer quality, efficiency, and scale.
- What does a valuable customer mean for our business?
- Which signals should guide bids, delivery, and budget decisions?
- How can we improve ROAS without giving up sustainable growth?
- How should acquisition and re-engagement work together?
- What evidence should inform the next market, audience, or budget decision?
02 · From business objective to learning loop
Build campaigns around the outcomes that matter.
2. Set your objective
Choose the outcome the campaign should drive — ROAS, purchases, sign-ups, retention, or re-engagement. You configure the target; ORCA optimizes toward it.
3. Launch
Set budget and upload creative. From there bidding, audience selection, pacing, and delivery run automatically, adapting as performance signals arrive.
4. Scale what works
Read outcomes against your objective in your own reporting, then expand across audiences and markets on evidence. Campaigns typically produce a stable read within two weeks.
03 · One platform for performance growth
The intelligence to make each campaign cycle more useful.
Outcome-based optimization
Optimize toward the business events you already track — purchases, subscriptions, funded accounts, repeat orders, or any revenue-linked action — instead of media volume. Campaigns typically need around 50 conversion events per week to move out of learning and into stable optimization.
Real-time optimization
ORCA AI scores every bid request in under 100 milliseconds and adjusts bids, pacing, budgets, audience weighting, and placement mix as results arrive. Models retrain on fresh outcome data every four hours, so campaigns react to a shift the same day instead of the next reporting cycle.
User acquisition
Find prospective customers who are more likely to take valuable actions and contribute to sustainable growth.
Re-engagement
Reconnect with valuable users through timely campaigns tied to continued activity, repeat use, or other approved downstream goals.
Value-focused audience decisioning
Rank every opportunity against your own definition of customer value — predicted revenue over the first 30 days, not just the probability of an install. Supports inclusion and exclusion lists, frequency caps, existing-customer suppression, and country- or region-level delivery across 190+ markets.
Measurement and reporting
Give growth, media, and finance teams one view of delivery, spend efficiency, and downstream outcomes, with a 7-day click and 1-day view attribution window by default and raw exports into your own BI stack. Results reconcile against the measurement partner you already use — ORCA does not require a proprietary attribution layer.
Campaign and creative flexibility
Run banner, native, interstitial, rewarded, and video placements across mobile app and connected TV inventory, with category blocklists, app-level exclusions, and pre-bid invalid-traffic filtering applied to every auction.
04 · Performance that supports durable growth
Turn media investment into better business decisions.
Acquire valuable customers
Buy the users who stay, not the ones who install and disappear. Advertisers who move from install-based to value-based bidding typically see 20–35% higher 30-day retention among acquired users.
Improve return on ad spend
Judge budget on revenue instead of cheap conversions. Teams that give ORCA Ads a revenue-linked objective commonly reach 15–30% higher ROAS within the first two months.
Re-engage with purpose
Win back the users worth winning back. Re-engagement campaigns typically recover 8–15% of lapsed users within 30 days of launch.
Scale with greater clarity
Expand on evidence. Most campaigns produce a reliable read on a new audience or market within two weeks, so you know whether performance holds before committing more budget.
05 · Built for businesses that measure customer value
Apply performance advertising across the customer lifecycle.
Mobile apps and games
Acquire users who are more likely to become active, reach important milestones, and create lasting value. Re-engage players and app users as their relationship with the product develops.
E-commerce and marketplaces
Connect acquisition and re-engagement activity with purchase, repeat purchase, revenue, or other approved shopping outcomes.
Finance
Support eligible customer-growth programs with campaign goals connected to approved applications, funded accounts, or other documented business actions.
On-demand services
Reach prospective customers who can move from first use to repeat activity, with campaign evaluation tied to the service journey.
06 · ORCA Ads in practice
See how growth teams turn advertising goals into measurable progress.
Explore how businesses across different industries use ORCA Ads to reach valuable audiences, improve campaign efficiency, and build a clearer path from advertising investment to business outcome.
Southeast Asia mobile games — one platform for acquisition and re-engagement
A mobile games publisher operating across Southeast Asia had been running acquisition and win-back campaigns on separate tools, each working from its own definition of a valuable player. Consolidating both onto ORCA Ads let the team bid on predicted player value from a single event taxonomy, whether the goal was a new install or a lapsed player's return. Teams making that shift typically see 20–35% higher 30-day retention within the first two months, read in the publisher's own attribution stack.
"Running acquisition and win-back on two different systems meant we were optimizing two different guesses about the same player. One platform closed that gap." — Head of User Acquisition
European neobank — a faster read across markets
A European neobank expanding into new EU markets needed campaign performance it could act on before a market's initial budget was spent, rather than waiting on a slower, delayed read. Running acquisition on ORCA Ads let the growth team evaluate each new market against the same funded-account objective used everywhere else. Campaigns typically produce a reliable read on a new market within two weeks, across the platform's 190+ supported markets.
"We used to wait a quarter to know if a market worked. Now we know in two weeks, on the same terms as every other market we run." — VP of Growth
08 · FAQ
Frequently asked questions
What is ORCA Ads?+
ORCA Ads is ORCA's AI-powered performance advertising solution for customer acquisition, re-engagement, and measurable growth. It connects campaign decisions with the outcomes that matter to their business.
What can ORCA Ads optimize toward?+
Purchases, subscriptions, sign-ups, funded accounts, repeat orders, retention milestones, in-app revenue, and return-on-ad-spend targets. If your business already measures an event and passes it back, ORCA Ads can optimize toward it. Campaigns need roughly 50 of that event per week to optimize stably.
How does ORCA Ads support user acquisition and re-engagement?+
User acquisition helps teams reach prospective customers, while re-engagement helps reconnect with valuable users. Both are part of an outcome-focused approach: define the desired action, use relevant signals, and evaluate performance against the business goal.
How is performance measured?+
In your own stack, not ours. Results attribute through the measurement partner you already use, on a 7-day click and 1-day view window by default, and you can export raw delivery and outcome data into your BI environment. ORCA does not insert a proprietary attribution layer between your spend and your reporting.
What does implementation require?+
A measurement-partner connection, the events that define a valuable customer, campaign creative, and a budget. Most advertisers are live within a week of the data connection being approved; regulated categories take longer because of review.
Does ORCA Ads have a minimum budget or specific pricing model?+
Commercial terms depend on the product configuration, market, and campaign requirements.
Next step
Make your next advertising decision more intelligent.
Talk with the ORCA team about your growth objective, customer-value signals, target markets, and measurement needs. Explore how ORCA Ads can support a more efficient path to valuable customers and durable growth.