1. Connect your data
Connect the measurement partners you already use, plus the conversion, revenue, or retention events that define a valuable user. Those signals tell the system which requests are worth bidding on for you.
ORCA Ads · Mobile DSP / performance advertising
Acquire users more likely to return lasting value.
ORCA Ads is a mobile DSP for global advertisers and media-buying teams. You bring business goals, campaigns, creative, budget, and conversion events. The system predicts user value on every ad request, then matches audiences, filters inventory, and bids in milliseconds. User acquisition, remarketing, and ROAS all run toward the commercial outcomes you set.
01 · Performance has to land on user value
Cheap conversions do not always become real growth.
Media-buying teams have to produce growth while competition, user behavior, and media conditions keep changing. Low-cost clicks or installs can look strong on a report, then fail to retain, pay, or produce revenue.
ORCA Ads scores every ad opportunity by the value it can create. You set growth goals and connect conversion and revenue signals into decisioning. The system predicts, filters, and bids across a massive volume of requests. Quality, efficiency, and scale can be weighed in the same judgment.
- What does a valuable user mean for our business?
- Which signals should guide bidding, campaigns, and budget decisions?
- How do we improve ROAS while holding scale?
- How should acquisition and remarketing work together?
- What evidence do we need before expanding to the next market, audience, or budget?
02 · From growth goals to real-time bidding
Campaigns run around the business outcomes that actually matter.
2. Set your goals
Choose the outcome campaigns should drive: ROAS, purchases, registrations, retention, or remarketing. You configure the goal; the system scores every ad request against it.
3. Go live
Set budget and upload creative. From there, bidding, audience matching, pacing, and delivery keep running, and adjust as performance signals arrive.
4. Scale what works
Read results against the goal in your own reporting, then expand to audiences and markets on evidence. More of the budget goes to requests closer to your growth goal.
03 · Capabilities performance growth needs
Bring every campaign cycle closer to the result you want.
Outcome-based optimization
Optimize the business events you already track: purchases, subscriptions, funded accounts, repeat purchases, or any action tied to revenue. Bids aim at those outcomes; media volume is only the path.
Real-time optimization
ORCA predicts value on every ad request and completes the bid in milliseconds. Bids, pacing, budget, audience weights, and placement mix keep adjusting as performance signals arrive. When the opportunity appears, the price is already there.
User acquisition
Find new users more likely to retain, pay, or complete a key action, so acquisition budget aims at long-term value.
Remarketing
Reactivate high-value users at the right moment, and put spend toward people more likely to come back and keep contributing.
Value-centered audience decisions
Score every ad opportunity against your definition of user value. Retention, spend, and key conversions can all enter the bid. Include and exclude lists, frequency caps, existing-customer suppression, and country- or region-level delivery are supported.
Measurement and reporting
Give growth, media, and finance teams a shared view of delivery, spend efficiency, and downstream outcomes. Results reconcile with the measurement partners you already use, and raw data can be exported to your own BI. ORCA does not require a proprietary attribution layer.
Campaign and creative flexibility
Run banner, native, interstitial, rewarded, and video placements across mobile app and connected-TV inventory. Category blocks, app-level exclusions, and pre-bid invalid-traffic filtering can apply on every auction.
04 · Outcomes that matter
Turn media spend into growth decisions you can measure.
Acquire high-value customers
Acquire new users with user value as the guide. Bids aim at people more likely to retain, spend, or complete a key action.
Improve return on ad spend
Judge budget by revenue and commercial return. More spend goes to users and requests that pay back.
Remarket with purpose
Reactivate users worth bringing back, and put lifetime value back into campaign goals.
Scale with a clearer read
Expand audiences and markets on evidence. See whether performance holds before you add budget.
05 · Built for businesses that measure user value
Apply performance campaigns across the user lifecycle.
Mobile apps and games
Acquire users more likely to become active, hit important milestones, and create lasting value. As players and app users deepen their relationship with the product, reactivate high-value users.
Commerce and marketplaces
Connect acquisition and remarketing to purchases, repeat purchases, revenue, or other approved shopping outcomes.
Finance
Support eligible customer-growth programs with campaign goals connected to approved applications, funded accounts, or other recorded business actions.
On-demand services
Reach prospective users who can move from first use to repeat activity, with campaign evaluation tied to the service journey.
06 · ORCA Ads in practice
Growth should be measured by results customers actually achieved.
See how global advertisers and media-buying teams use ORCA Ads to find high-value users in independent app inventory, and make campaign decisions around acquisition, remarketing, and ROAS.
Southeast Asia mobile gaming — acquisition and remarketing on one value judgment
A mobile-game publisher operating in Southeast Asia had previously run acquisition and win-back on different tools. The two systems defined a "valuable player" inconsistently, and bids were hard to align. After consolidating on ORCA Ads, the team used the same events to score every request, whether the goal was a new install or a lapsed player returning. Spend started concentrating on opportunities more likely to retain or come back and keep playing.
"Running acquisition and win-back on two systems meant making two different guesses about the same player. One value judgment closed that gap." — Head of User Acquisition
European digital bank — evaluate new markets against the same goal
A European digital bank expanding into new EU markets needed to see whether a market could work before the initial budget was spent. After running acquisition on ORCA Ads, the growth team evaluated every new market against the same funded-account goal used elsewhere. The read conditions matched existing markets, so expansion decisions were easier to compare.
"It used to take a long time to see whether a market could work. Now we can judge it against the same goal as other markets." — VP of Growth
08 · FAQ
Frequently asked questions
What is ORCA Ads?+
ORCA Ads is a mobile DSP for global advertisers and media-buying teams. The platform connects independent app and gaming inventory worldwide, predicts user value on every ad request, and bids in real time for user acquisition, remarketing, conversions, and ROAS optimization.
What goals can ORCA Ads optimize toward?+
Purchases, subscriptions, registrations, funded accounts, repeat purchases, retention milestones, in-app revenue, and return on ad spend. If your business already measures an event and sends it back, ORCA Ads can optimize around it.
How does ORCA Ads support user acquisition and remarketing?+
User acquisition reaches prospective new users; remarketing reactivates high-value users you already have. Both rest on the same value prediction and real-time bidding: you define the desired action, the system scores every request against relevant signals, and performance is read against business goals.
How is performance measured?+
Performance is read in the measurement stack you already have. Results are attributed through the measurement partners you already use, and raw delivery and outcome data can be exported to a BI environment. ORCA does not insert a proprietary attribution layer between spend and reporting.
What does implementation require?+
A measurement-partner connection, events that define a valuable user, campaign creative, and budget. Regulated categories take longer because of review.
Does ORCA Ads have a minimum budget or a specific pricing model?+
Commercial terms depend on product configuration, market, and campaign requirements.
Next step
Put the next stage of growth budget behind more accurate bidding.
Talk with us about your acquisition, remarketing, and ROAS goals. We'll assess how ORCA Ads can connect to your existing campaign and measurement stack, and find higher-value users in independent app inventory worldwide.
Prefer email?business@orcamobile.net