Mobile DSP · Global

In global mobile inventory,find higher-value users.

ORCA is a mobile DSP for global advertisers and media-buying teams. We connect incremental inventory in independent apps and games worldwide, predict user value on every ad request, and complete the bid in milliseconds. More of the budget goes to users who are more likely to convert and return value.

01 · Industries

Built for the industries that move fastest.

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Mobile Gaming

Scale user acquisition and remarketing for high-velocity games with value-based optimization across global markets.

02 · Built for performance growth

Growth budgets are finite. Every bid should serve real user value.

Mobile ad inventory is spread across a vast number of independent apps and games worldwide. Opportunities arrive fast, and the window is short. ORCA aggregates that inventory, uses AI to score user value on every ad request, and matches, filters, and bids in real time. User acquisition, remarketing, conversions, and ROAS can all rest on the same judgment.

03 · Our products

Aggregate global mobile inventory. Judge every ad opportunity.

Mobile DSP / performance advertising

ORCA Ads

Acquire users who create lasting value.

You bring business goals, campaigns, creative, budget, and conversion events. ORCA Ads predicts value on every ad request, then matches audiences, filters inventory, and bids in real time. User acquisition, remarketing, and ROAS optimization all run toward the commercial outcomes you set.

User acquisition
Remarketing
Conversion optimization
ROAS optimization
Real-time bidding based on user value
Real-time reporting and insights

Explore ORCA Ads

AI-native commerce media

ORCA Commerce Media

Turn shopping intent into a new source of growth.

Build and expand a high-performing advertising business on your marketplace, retail platform, or commerce app. ORCA Commerce Media delivers relevant sponsored experiences at the moment of purchase intent, so advertisers can reach audiences ready to buy — while you grow media revenue without compromising the customer journey.

Sponsored product and display advertising
Personalized ad ranking
Advertiser campaign management
Marketplace monetization
Relevance and yield optimization
Performance measurement

Explore ORCA Commerce Media

04 · The decisioning behind ORCA

Predict user value, and bid in milliseconds.

Mobile ad opportunities disappear in an instant. ORCA AI is a value-prediction and bidding engine: it scores user value, matches audiences, and decides how to bid on this request. 300 billion bid requests a day give the engine room to compare and improve continuously.

Advertisers set growth goals. The system finds higher-value users across a massive volume of requests.

User-value prediction

Score the commercial value this opportunity may create from user signals. Retention, spend, and key conversions can all enter the bid.

Millisecond bidding

Prediction, judgment, and the bid run as one chain. When the opportunity appears, the price is already there.

Bid, budget, and inventory optimization

Adjust bids, allocate budget, and filter inventory around target events. Spend concentrates on higher-value requests over time.

Improve at scale

More opportunities mean fuller signals and steadier judgment. Scale serves decisions; decisions serve growth outcomes.

Discover ORCA AI

05 · Outcomes that matter

Campaigns run around your next growth result.

Acquire

Acquire new users with user value as the guide. Bids aim at people more likely to retain, spend, or complete a key action.

Remarketing

Reactivate high-value users at the right moment and lift lifetime value.

Conversion

Put budget toward ad opportunities with a higher chance of converting, so every bid is closer to the business event you want.

ROAS

Direct more ad spend toward users and requests that return commercial value.

06 · Industry solutions

Built for mobile businesses that need ongoing acquisition.

ORCA serves global app advertisers and media-buying teams across gaming, utilities, social, entertainment, finance, commerce, and subscription apps. Campaigns run around each business growth model, conversion events, and performance goals.

07 · Customer results

Growth should be measured by results customers actually achieved.

See how global advertisers and media-buying teams use ORCA to find high-value users in independent app inventory, and make campaign decisions around acquisition, remarketing, and ROAS.

// IN PRACTICE

What global app media-buying teams really need to answer is whether the users this budget bought will contribute later. Score every ad request by predicted value, and spend concentrates on opportunities more likely to retain, pay, or complete a key conversion. Performance agencies serving different conversion goals for different clients can allocate and optimize budget to each client objective after connecting to multiple ad exchanges and a large pool of independent apps.

View Customer Stories

08 · Insights and resources

Ground media-buying decisions in user value.

Research, practical guides, and industry perspective for growth leaders and media-buying teams evaluating mobile inventory, bidding decisions, and performance optimization.

Research
How a mobile DSP identifies high-value users across a massive volume of bid requests
From ad opportunity and user signals to real-time bidding, see how value prediction changes how acquisition and ROAS are optimized.
Guide
From buying installs to optimizing for user value
A practical framework for UA teams: how to set target events, read performance, and let budget follow real user value.
Insights
Incremental value in independent app inventory
How to understand mobile inventory in independent apps worldwide and treat it as an optimizable growth source.

Explore All Resources

09 · Contact

Put the next stage of growth budget behind more accurate bidding.

Talk with us about your acquisition, remarketing, and ROAS goals. We will assess how ORCA can connect to your existing campaign and measurement stack, and find higher-value users in independent app inventory worldwide.

Prefer email?business@orcamobile.net