Align on the business outcome
Start with the client's objective, whether that means acquiring new users, improving return on ad spend, increasing revenue, or bringing valuable users back.
ORCA Ads · Agencies
Grow your clients' results — and win the next pitch with them.
ORCA Ads gives agency teams AI-powered performance advertising for user acquisition and re-engagement — a new channel to grow client results, differentiate your services, and win new business. Bring campaign decisions closer to the outcomes clients care about across every account.
01 · The agency growth challenge
Clients want more than delivery reports.
Agency teams are expected to find efficient growth while managing different objectives, markets, data environments, and reporting expectations for every client. A campaign that looks successful at the click or install level may still leave open questions about quality, retention, revenue, and the next investment decision.
At the same time, clients are looking for new ways to reach valuable audiences without adding another disconnected workflow to the media plan. Agencies need a performance partner that can support rigorous execution, practical measurement, and a client narrative grounded in business results.
02 · Turn expertise into client advantage
Make performance a more useful conversation.
ORCA Ads gives agencies an outcome-focused foundation for planning, running, and discussing performance campaigns. Teams can align each engagement to a defined business goal, use available signals to guide campaign decisions, and turn new learning into a clear recommendation for the client.
This creates room to do more than manage media. It helps agencies bring a more connected view of acquisition, re-engagement, efficiency, and customer value to the accounts they serve.
- Extend a client's acquisition strategy into additional performance activity.
- Connect campaign planning to post-conversion quality and value.
- Create a more consistent measurement narrative across markets and accounts.
- Use campaign learning to inform testing, optimization, and future investment.
- Differentiate agency services through stronger outcome-focused execution.
03 · A partner for account teams
Built to support the work behind every client result.
Agency performance depends on more than an algorithm. It depends on shared goals, disciplined execution, useful visibility, and a team that can move with the account. ORCA Ads combines AI-powered decisioning with a collaborative working model so agency teams can bring focus to the questions that matter most.
Shape the campaign plan
Translate the objective into a campaign approach that fits the account's audience, market, timing, creative, and measurement needs.
Launch with a shared operating view
Give agency and client teams a common point of reference for campaign delivery, performance signals, and open decisions.
Learn and recommend
Use what the campaign reveals to refine activity, identify the next test, and make future budget conversations more grounded.
04 · Capabilities for modern agency teams
Bring more clarity to complex client portfolios.
Outcome-based optimization
Set a different objective per client — purchases, funded accounts, subscriptions, repeat orders, in-app revenue, ROAS — against each client's own event definitions. Campaigns generally need around 50 of the chosen event per week to optimize stably, which is also the honest answer to whether a small account is ready for outcome bidding.
User acquisition and re-engagement
Run both from one account structure, with existing-customer suppression and shared frequency caps so a client's acquisition and re-engagement campaigns stop bidding against each other.
Real-time optimization
Bids, budgets, pacing, audience weighting, and placement mix all adjust in under 100 milliseconds per auction, with models retraining every four hours. Accounts respond to a shift the same day rather than waiting for a Monday optimization pass.
Account and market scalability
One agency login across every client account, with an account hierarchy, role-based permissions, and per-client budget separation. Campaigns run across 190+ markets with per-market budgets and local currency billing.
Performance visibility
Consolidated cross-client spend and delivery views for the agency, plus per-client raw exports into whichever BI or reporting stack that client uses. Attribution runs on a 7-day click and 1-day view window by default through the measurement partner the client already has — you are never explaining a proprietary number to a sceptical client.
Quality and control
Category blocklists, app-level exclusions, and pre-bid invalid-traffic filtering apply to every auction, set per client so one advertiser's suitability rules never leak onto another's.
05 · From first brief to scalable account growth
A practical rhythm for agency and client teams.
1. Understand the account
Clarify the client's business model, growth objective, audience, market scope, success events, creative assets, and current media approach.
2. Define the test
Agree on the question the campaign should answer, the signals available to evaluate it, and the decision that will follow from the learning.
3. Launch with shared expectations
Coordinate campaign setup, measurement requirements, creative readiness, and communication between the agency, client, and ORCA team.
4. Optimize around the objective
Use campaign signals and outcome data to guide ongoing decisions as performance develops.
5. Turn learning into the next recommendation
Review what worked, what changed, and what the account should test, refine, or scale next.
06 · What agencies can help clients pursue
Better performance stories start with better business questions.
More valuable customer acquisition
Clients moving from install-based to value-based bidding typically see 20–35% higher 30-day retention among acquired users — the kind of number that changes a renewal conversation.
More efficient media investment
Accounts given a revenue-linked objective commonly reach 15–30% higher ROAS within the first two months.
Stronger re-engagement programs
Lifecycle campaigns typically recover 8–15% of a client's lapsed cohort within 30 days, at 40–70% less than the cost of acquiring someone new.
Client reporting you do not have to defend
Because outcomes attribute in the client's own measurement stack, the numbers in your deck are the client's numbers. No reconciliation exercise, no proprietary metric to explain.
Scalable account growth
Most campaigns produce a reliable read on a new audience or market within two weeks, so a strategy proven on one account can be extended to the next on evidence rather than on instinct.
07 · Where agencies can apply ORCA Ads
Support different clients with one outcome-focused foundation.
Launching a new app or product
Help a client establish an acquisition program with a defined success event, a clear learning agenda, and a path toward more valuable customers.
Scaling an established growth account
Extend a mature media plan with additional performance activity and use consistent business-outcome questions to guide investment decisions.
Improving post-conversion quality
Move the discussion beyond initial conversion signals by aligning campaign evaluation with revenue, retention, repeat use, or another approved value measure.
Re-engaging inactive audiences
Support campaigns intended to bring existing or lapsed users back when timing and relevance are important to the client's growth model.
Managing multi-market programs
Coordinate a performance approach across regions while accounting for differences in audiences, creative, customer journeys, and market conditions.
Serving diverse client categories
Apply the ORCA Ads approach to eligible businesses in areas such as mobile gaming, finance, on-demand services, subscription apps, e-commerce, and travel and hospitality.
08 · Agency and client results
Show the value of a stronger performance partnership.
A mid-sized performance agency managing mobile gaming and on-demand accounts
The agency ran a shared account team across a casual-game client and a food-delivery client, each judging success against a different in-house metric, and neither client wanted the other's dashboard in their own review. A value-based bidding approach proven on the gaming account had no obvious path onto the delivery account without re-explaining the model from scratch.
Because each client's campaigns optimized against that client's own event definitions and attributed through that client's existing measurement partner, the agency moved the same playbook — bid on predicted value, suppress existing customers, re-engage on an inactivity window — onto the delivery account without translating it into a house metric first.
Both accounts saw 20–35% higher 30-day retention among newly acquired users within the first two months of the shift, and the second rollout took a fraction of the ramp time the first one needed.
"We didn't need a new deck to explain the model to the second client. The numbers were already sitting in their own reporting — the story we told the first client just needed new numbers." — Group Account Director
A performance agency running acquisition programs for several subscription and e-commerce clients
Every client meeting used to open with reconciliation: whose attribution window counted a conversion, why the agency's number differed from the client's own dashboard, which number the budget conversation should actually use.
Attribution ran through each client's existing measurement partner on a 7-day click, 1-day view window, with raw exports into whichever BI stack that client already used, so the agency's reporting and the client's reporting were reading the same events instead of two different ones.
Renewal conversations shortened once the reconciliation step disappeared, and campaigns given a revenue-linked objective commonly reached 15–30% higher ROAS within the first two months across the portfolio.
"The best thing this did for us wasn't a metric, it was removing an argument. Nobody has to defend a number that's already the client's own." — VP of Media Strategy
10 · FAQ
Frequently asked questions
Who is ORCA Ads for?+
ORCA Ads is designed for businesses and agency teams looking to improve customer acquisition, re-engagement, and measurable advertising performance. The right setup depends on the client's objective, market, data, and campaign requirements.
How can an agency use ORCA Ads with its clients?+
An agency can bring ORCA Ads into account planning, campaign execution, performance reviews, and future investment decisions. The engagement should begin with an agreed business objective and a measurement approach that the agency and client can evaluate together.
What outcomes can campaigns optimize toward?+
Purchases, subscriptions, sign-ups, funded accounts, repeat orders, retention milestones, in-app revenue, and ROAS targets — anything the client's measurement partner can pass back. Roughly 50 of the chosen event per week is enough to optimize stably.
What does reporting include?+
Spend, delivery, creative, audience, and outcome dimensions, broken out by campaign, placement, and country, with raw exports into the client's own BI stack. Attribution runs through the client's existing measurement partner on a 7-day click and 1-day view window by default.
Can ORCA Ads support multiple markets and accounts?+
Yes. One agency login spans every client account, with an account hierarchy, role-based permissions, and per-client budget separation. Campaigns run across 190+ markets with per-market budgets and local currency billing.
How does ORCA Ads fit alongside an agency's existing media plan?+
As an additional performance channel measured on the same terms as the rest of the plan. Because outcomes attribute in the client's own stack, ORCA sits in the same ROAS table as social and search, and shared suppression keeps it from re-buying users another channel already converted.
Next step
Make your next client growth plan more intelligent.
Talk with the ORCA team about your clients, business objectives, markets, and measurement needs. Explore how ORCA Ads can help your agency build clearer performance programs and support more valuable growth.