Align on business outcomes
Start from the client goal: acquire new users, improve ROAS, grow revenue, or bring high-value users back.
ORCA Ads · Agencies
Run multi-account campaigns against each client's business outcomes.
ORCA Ads is a mobile DSP for global performance agencies and media-buying teams. You set acquisition, remarketing, conversion, or ROAS goals for each client. The system scores user value on every ad request in independent app inventory, and completes the bid in milliseconds. Accounts can be optimized separately, and reporting can return to each client's own measurement stack.
01 · The agency growth challenge
Clients watch business outcomes.
Agencies run multiple accounts at once, and goals, markets, data environments, and reporting definitions often differ. Campaigns that look strong on clicks and installs can still fail to explain user quality, retention, revenue, and how much budget to add next.
Clients are also looking for new performance channels, without adding another workflow that will not reconcile in the media plan. Account teams need campaign capability they can execute, scale, and pull the conversation back to acquisition quality and ROAS.
02 · Turn expertise into a client advantage
Make performance a more useful conversation.
ORCA Ads gives agencies a way to plan, execute, and review campaigns against outcomes. Every engagement aligns to an explicit business goal, uses available signals to guide bidding, then turns the read into the next recommendation for the client.
Beyond media execution, account teams can put acquisition, remarketing, efficiency, and user value into the same client conversation.
- Extend a client's acquisition strategy into additional performance activity.
- Connect campaign planning to post-conversion quality and value.
- Build a more consistent measurement narrative across markets and accounts.
- Use campaign learning to inform tests, optimization, and future investment.
- Differentiate agency service through stronger outcome-oriented execution.
03 · A partner for client teams
Built for the work behind every client outcome.
Agency performance depends on shared goals, disciplined execution, clear visibility, and collaboration that can move with the account. ORCA Ads puts user-value prediction, real-time bidding, and account working methods together, so teams keep attention on the business questions that actually need answering.
Shape the campaign plan
Translate the goal into a campaign approach that fits that account's audience, market, timing, creative, and measurement needs.
Go live with a shared operating view
Give agency and client teams a common reference point for delivery, performance signals, and pending decisions.
Learn and recommend
Use what campaigns reveal to refine activity, identify the next test, and put later budget conversations on firmer ground.
04 · Capabilities for modern agency teams
Bring more clarity to complex client portfolios.
Outcome-based optimization
Set different goals by client: purchases, funded accounts, subscriptions, repeat purchases, in-app revenue, ROAS — against each client's own event definitions. Target-event volume has to be enough for optimization to stabilize. That is also how you judge whether a small account is a fit for outcome-based bidding.
User acquisition and remarketing
Run both from the same account structure, with existing-customer suppression and shared frequency caps. Acquisition and remarketing campaigns for the same client will not bid each other up.
Real-time optimization
Bids, budget, pacing, audience weights, and placement mix adjust with every auction. Value prediction and bidding complete in milliseconds, so accounts can react to the same day's signals.
Account and market scalability
One agency login covers every client account, with account hierarchy, role-based permissions, and budget isolation by client. Campaigns can set budget by market and settle in local currency.
Performance visibility
Give agencies a roll-up view of spend and delivery across clients, and export raw data by client into the BI or reporting stack that client uses. Attribution defaults to the client's existing measurement partner, with a 7-day click / 1-day view window. What appears in client reviews is the client's own numbers.
Quality and control
Category blocks, app-level exclusions, and pre-bid invalid-traffic filtering apply on every auction, set separately by client. One advertiser's suitability rules will not leak into another account.
05 · From the first brief to scalable account growth
A practical cadence for agency and client teams.
1. Understand the account
Clarify the client's business model, growth goals, audience, market scope, success events, creative assets, and current media approach.
2. Define the test
Agree on the question campaigns should answer, the signals that can be used to evaluate, and the decision that will be made after learning.
3. Go live with shared expectations
Coordinate campaign setup, measurement requirements, creative readiness, and communication among the agency, client, and ORCA teams.
4. Optimize around the goal
As performance develops, use campaign signals and outcome data to guide ongoing decisions.
5. Turn learning into the next recommendation
Review what worked, what changed, and what the account should test, refine, or expand next.
06 · What agencies can help clients pursue
A stronger performance story starts with a better business question.
More valuable acquisition
Buy on predicted user value, so new users are more likely to retain, pay, or complete a key event the client defines. That number goes straight into renewal conversations.
More efficient media investment
Accounts can set goals tied to revenue. More spend goes to requests with commercial return, and ROAS becomes a language that can be compared across accounts.
Stronger remarketing programs
Bring high-value users back against an inactivity window. Remarketing cost is usually lower than acquiring again, and lifetime value can keep being moved by campaigns.
Client reporting you do not have to defend
Results are attributed in the client's own measurement stack. The numbers in the deck are the client's numbers — one less reconciliation pass, and one less proprietary metric to explain.
Scalable account growth
Whether to add budget for a new audience or market is judged on that account's own conversion signals. A method that works on one client can move to the next account on evidence.
07 · Where agencies can apply ORCA Ads
Support different clients on the same outcome-oriented foundation.
Launch a new app or product
Help clients build an acquisition program with an explicit success event, a clear learning agenda, and a path toward higher-value users.
Scale mature growth accounts
Extend a mature media plan with additional performance activity, and guide investment decisions with consistent business-outcome questions.
Improve post-conversion quality
Align campaign evaluation to revenue, retention, repeat use, or other approved value measures, so the discussion leaves the initial conversion signal.
Remarket inactive audiences
Support campaigns that bring existing or lapsed users back when timing and relevance matter to the client's growth model.
Manage multi-market programs
Coordinate a performance approach across regions, while accounting for differences in audience, creative, customer journey, and market conditions.
Serve a diverse client mix
Apply the ORCA Ads approach to mobile gaming, finance, on-demand services, subscription apps, commerce, and eligible travel and hospitality businesses.
08 · Agency and client results
Show the value of a stronger performance partnership.
A mid-size performance agency managing mobile-gaming and on-demand accounts
The agency served a casual-gaming client and a food-delivery client at the same time. Success criteria differed, and neither client wanted the other's data appearing in their reviews. Moving a predicted-value bidding method from the gaming account to the delivery account used to mean explaining the model almost from scratch.
Each client's campaigns optimized against that client's own event definitions, and attributed through that client's existing measurement partner. The same playbook — bid on predicted value, suppress existing customers, remarket against an inactivity window — could move to the delivery account without being translated into an agency-internal metric first.
"We did not need a new deck to explain the model to the second client. The numbers were already in their own reporting, and the story we told the first client could continue with new numbers." — Group Account Director
A performance agency running acquisition programs for several subscription and commerce clients
Client meetings used to start with reconciliation: whose attribution window counted the conversion, why agency numbers did not match the client dashboard, and which set the budget conversation would use.
Attribution moved to each client's existing measurement partner, with a 7-day click / 1-day view window, and raw data exported to BI the client already used. Agency reporting and client reporting read the same events. Renewal conversations skipped the reconciliation step, and accounts could keep optimizing acquisition and ROAS against revenue-related goals.
"The best thing for us was not another metric. It was one less argument. Nobody needed to defend a number that was already the client's." — VP of Media Strategy
10 · FAQ
Frequently asked questions
Who is ORCA Ads for?+
ORCA Ads is for global advertiser and agency teams that want to improve acquisition, remarketing, and measurable advertising performance. The right setup depends on the client's goals, markets, data, and campaign requirements.
How do agencies use ORCA Ads with clients?+
Agencies can bring ORCA Ads into account planning, campaign execution, performance reviews, and future investment decisions. The engagement should start from business goals both sides agree on, and a measurement method the agency and client can evaluate together.
What outcomes can campaigns optimize toward?+
Purchases, subscriptions, registrations, funded accounts, repeat purchases, retention milestones, in-app revenue, and ROAS goals, plus other events the client's measurement partner can send back. Target events need enough volume for optimization to stabilize.
What does reporting include?+
Spend, delivery, creative, audience, and outcome dimensions, split by campaign, placement, and country, with raw-data export into the client's own BI. Attribution defaults to the client's existing measurement partner, with a 7-day click / 1-day view window.
Can ORCA Ads support multiple markets and accounts?+
Yes. One agency login covers every client account, with account hierarchy, role-based permissions, and budget isolation by client. Campaigns can set budget by market and settle in local currency.
How does ORCA Ads work with an agency's existing media plan?+
It joins as a performance channel measured on the same terms as the rest of the plan. Results are attributed in the client's own stack, so ORCA can sit on the same ROAS table as social and search. Shared suppression avoids rebuying users other channels have already converted.
Next step
Build the next client growth plan on a user-value judgment.
Talk with the ORCA team about your clients, business goals, markets, and measurement needs. We'll assess how ORCA Ads can connect to account structures and reporting you already run, and help agencies run acquisition, remarketing, and ROAS with a clearer read.
Prefer email?business@orcamobile.net