ORCAMOBILE DSPORCA Ads · SDK
The ORCA Ads SDK connects your app to performance advertiser demand — thousands of active campaigns — that bids on every impression in real time. Grow ad revenue and ARPDAU while keeping full control of the player experience, with a lightweight integration that works alongside your existing mediation.
01 · Monetization that competes for every impression
Publishers work hard to grow and retain users, then hand their most valuable moments to demand that does not compete for them. When only a few networks bid, fill is uneven and eCPMs stall. The revenue difference is not one big lever — it is thousands of impressions priced below what an advertiser would actually pay.
The ORCA Ads SDK brings performance advertiser demand directly into your auction, so each impression is priced by advertisers optimizing toward real business outcomes. More competition per impression means higher yield, without adding another disconnected workflow.
02 · From integration to incremental revenue
Add the ORCA Ads SDK to your app — under 2 MB compiled, with native iOS and Android libraries plus Unity, React Native, and Flutter plugins. It runs alongside your existing mediation, so you do not have to replace what already works. Most publishers complete the integration in under two weeks.
Expose approved ad placements to performance advertisers who bid on your impressions in real time, based on the outcomes they are optimizing toward.
Every eligible impression is priced by live competition. More bidders optimizing toward value means higher clearing prices on the users worth the most.
Read revenue, fill, and eCPM by placement, and tune formats, floors, and controls to balance monetization with the player experience.
03 · Built for publisher yield
Bring thousands of active campaigns from advertisers optimizing toward real business outcomes into your auction across 190+ markets, so bids reflect the value of your users rather than generic network pricing.
Price every eligible impression through live competition. Bids return inside a 200-millisecond timeout, so high-value users clear at higher eCPMs instead of a fixed rate — and a slow response never blocks your waterfall.
Add ORCA demand as a bidding line item alongside your current setup, either through your mediation platform's custom adapter or as a direct in-app bidding source. No rip-and-replace migration.
Optimize the revenue outcomes publishers actually manage against — ARPDAU, eCPM, and fill — with reporting broken out by placement, format, country, and ad unit, and raw exports into your own BI stack.
You keep ownership of your data and the user relationship. The SDK passes only the signals required to run the auction, supports the standard consent frameworks, and never uses your user data to target on another publisher's inventory.
Under 2 MB compiled, supporting iOS 14 and later, Android API 24 and later, and Unity 2021 LTS and later, with monthly releases and semantic versioning so upgrades stay predictable. Ad rendering runs off the main thread to protect frame rate.
04 · Revenue you can measure
Earn more from the users you already have by pricing each impression through real competition — publishers adding competitive demand often see double-digit ARPDAU gains.
Add bidders that compete for premium moments so more impressions clear at stronger prices, with eCPM uplift of roughly 15–25% on high-value placements.
Keep formats, frequency caps, price floors, and placements under your control, with advertiser-category blocklists you set. Monetization supports retention instead of eroding it.
Go live in days once the SDK ships in your build — most publishers finish integration in under two weeks, not a multi-quarter migration.
05 · Built for how apps monetize
Raise ARPDAU on rewarded, interstitial, and banner placements with demand that competes for engaged players.
Balance in-app purchases and in-app advertising, using competitive demand to grow the ad share without hurting spend.
Monetize high-engagement sessions with relevant, well-controlled ad experiences.
06 · FAQ
It connects your app to performance advertiser demand that bids on your impressions in real time, so you grow ad revenue and ARPDAU while keeping control of the user experience.
No. The SDK runs alongside your existing mediation as an additional bidding source — via a custom adapter or direct in-app bidding — so you can add competition without a rip-and-replace migration.
The SDK is intended to be free to integrate; you grow revenue as advertiser demand competes for your inventory.
iOS 14 and later, Android API 24 and later, and Unity 2021 LTS and later, with React Native and Flutter plugins. Formats cover banner, native, interstitial, rewarded video, and app-open placements. The compiled SDK adds under 2 MB to your build.
You do. The SDK passes only the signals needed to run the auction, supports the standard consent frameworks, and never uses your user data to target on another publisher's inventory. You can export raw impression and revenue data at any time.
Next step
Talk with the ORCA team about your app, your current monetization stack, and the revenue you want to grow. We can walk through how the ORCA Ads SDK adds demand and lifts yield.