ORCA Ads · SDK
ORCA Ads is a mobile DSP for global advertisers and media-buying teams. The SDK opens your app impressions to those advertisers: they bid on predicted user value, optimizing for acquisition, conversions, and ROAS. Every qualified impression enters real-time bidding, eCPM is built on real demand competition, and placements and experience stay under your control.
01 · Monetization that competes on every impression
Publishers grow users, then often hand the most valuable moments to demand that does not compete enough. Few bidders, unstable fill, and eCPM that will not rise. The gap is impression by impression: the price sits below what a performance advertiser would pay for this user.
The ORCA Ads SDK brings performance demand from the DSP directly into your auction. Advertisers are bidding for acquisition, conversions, and ROAS; your impressions are scored by user value in real time. Competition happens on every request, yield can rise, and existing mediation does not have to be torn down.
02 · From integration to incremental revenue
Add the ORCA Ads SDK to the app. Native iOS and Android libraries are available, plus Unity, React Native, and Flutter plugins, with a light compile size. It runs alongside existing mediation, so monetization already in production can keep working.
Open approved ad placements to performance advertisers on ORCA Ads. They bid on your impressions in real time against the acquisition, conversion, or ROAS goals they are optimizing.
Every qualified impression is priced by real-time competition. Advertisers are bidding on user value, so clearing prices on high-value users have more room to rise.
Read revenue, fill, and eCPM by placement. Adjust formats, floor prices, and frequency to balance ad revenue and user experience.
03 · Built for publisher yield
Bring advertiser demand that is optimizing real business outcomes into your auction. Bids reflect this user's acquisition and return value to the advertiser; price is formed by real-time bidding.
Price every qualified impression through real-time competition. Bids return inside a millisecond-level timeout, high-value users have a chance to clear at higher eCPM, and slow responses will not stall an existing waterfall.
Add ORCA demand as a bidding line item in the current setup, through a custom adapter on the mediation platform or as a direct in-app bidding source. No rip-and-replace migration is required.
Optimize around the revenue outcomes publishers actually manage: ARPDAU, eCPM, and fill. Reporting splits by placement, format, country, and ad unit, and raw data can be exported to your own BI.
You keep ownership of the data and the user relationship. The SDK only passes the signals needed to run the auction, supports standard consent frameworks, and will not use your user data to target inventory on another publisher.
Compile size stays light. Support covers iOS 14 and later, Android API 24 and later, and Unity 2021 LTS and later, with React Native and Flutter plugins. Releases follow semantic versioning, so upgrade paths are predictable. Ad rendering runs off the main thread to protect frame rate.
04 · Revenue you can measure
Price every impression through real competition, and get more ad revenue from users you already have. Performance advertisers bid on user value, so yield on quality users has a better chance of being priced correctly.
Add bidders competing for quality moments, so more impressions clear at a more reasonable price. Fill and eCPM can be read separately by placement, then you decide where more demand is worth adding.
Formats, frequency caps, price floors, and placements stay under your control, with advertiser-category blocks you define. Monetization should serve retention, under the same constraints as user experience.
Once the SDK is in the build, go-live can proceed. It joins as an additional bidding source in parallel, with the goal of adding demand and shortening the monetization-side onboarding cycle.
05 · Built for how apps monetize
Connect demand that bids on user value into rewarded, interstitial, and banner placements, and lift ARPDAU on engaged players.
Balance in-app purchases and in-app ads. Use performance demand to raise the advertising share, while keeping frequency and placement control on the product side to reduce interference with paying users.
Connect relevant, controlled ad experiences into high-engagement sessions, so impressions enter real-time bidding from performance advertisers.
06 · FAQ
It connects your app to performance-advertiser demand on ORCA Ads. Those advertisers bid in real time on predicted user value, optimizing for acquisition, conversions, and ROAS. You raise advertising revenue and ARPDAU while keeping the experience under your control.
No. The SDK runs as an additional bidding source alongside existing mediation, through a custom adapter or direct in-app bidding. Add competition without replacing the monetization stack already in use.
The SDK is intended to be free to integrate. Advertiser demand competes for your inventory, and you receive the corresponding advertising revenue.
iOS 14 and later, Android API 24 and later, and Unity 2021 LTS and later, with React Native and Flutter plugins. Formats cover banner, native, interstitial, rewarded video, and app-open placements. Package size and the version matrix follow the notes confirmed with engineering.
You do. The SDK only passes the signals needed to run the auction, supports standard consent frameworks, and will not use your user data to target inventory on another publisher. You can export raw impression and revenue data at any time.
Next step
Talk with us about your app, current monetization stack, and the eCPM and ARPDAU you want to lift. We'll assess how the ORCA Ads SDK can connect inventory to real-time bidding priced on user value.
Prefer email?business@orcamobile.net
