Ground media-buying decisions in user value.
Research, practical guides, and industry perspective for growth leaders and media-buying teams. Use them to evaluate mobile inventory, choose optimization events, understand bidding decisions, and push budget toward higher-value users.
01 · Browse by type
Resource Categories
Insights
Articles and perspective on acquisition, remarketing, measurement, and performance optimization.
Research
Data-backed reports and deeper studies that support planning conversations.
Guides
Practical frameworks teams can use when designing campaigns, setting conversion events, or evaluating inventory.
Events
Webinars, conferences, and public appearances where ORCA shares product and category perspective.
02 · Featured
Featured Resources
How a mobile DSP identifies high-value users across a massive volume of bid requests
Research — From ad opportunity and user signals to real-time bidding, see how value prediction changes how acquisition and ROAS are optimized.
From buying installs to optimizing for user value
Guide — A practical framework for UA teams: how to set target events, read performance, and let budget follow real user value.
Incremental value in independent app inventory
Insights — How to understand mobile inventory in independent apps worldwide and treat it as an optimizable growth source.
03 · Explore by topic - User acquisition and customer value - Remarketing and lifecycle growth - Return on ad spend and measurement - Commerce media monetization - Retail and marketplace advertising - Industry perspective for gaming, finance, on-demand services, and agencies
Topic Themes
- User acquisition and customer value
- Remarketing and lifecycle growth
- Return on ad spend and measurement
- Commerce media monetization
- Retail and marketplace advertising
- Industry perspective for gaming, finance, on-demand services, and agencies
Next step
Want to put these judgments into your campaigns?
Talk with the ORCA team about your markets, measurement approach, and acquisition, remarketing, or ROAS goals. We'll assess how a mobile DSP can connect to campaigns you already run. If your question is retail or marketplace advertising, we can cover that in the same conversation.
Prefer email?business@orcamobile.net