ORCA Ads
AI-powered performance advertising for customer acquisition and re-engagement, running across 190+ markets and measured against the advertiser's own revenue and retention events.
We build advertising that has to prove itself.
ORCA builds AI that ties every advertising decision to a business outcome — for advertisers acquiring valuable customers and for platforms turning shopping intent into media revenue.
01 · Why we exist
Advertising should create business outcomes, not only media activity.
ORCA is a B2B advertising technology company for markets outside mainland China. We build systems that help growth teams and commerce platforms make better decisions in real time: who to reach, what to show, how to allocate budget, and how to measure value beyond the click.
Our focus is durable performance. That means connecting campaign decisions with customer value, return on ad spend, relevance, and monetization outcomes that businesses can operate against.
02 · Our products
One AI foundation. Two growth engines.
Explore ORCA Ads
ORCA Commerce Media
AI-native retail and marketplace advertising that helps platforms grow advertising revenue toward 2–3% of GMV while keeping sponsored experiences relevant.
ORCA AI
The prediction layer under both products: more than 40 billion scored opportunities a day, decisions returned in under 100 milliseconds, and models retrained on fresh outcome data every four hours.
ORCA Next
An initiative space for next-generation advertising opportunities built on the same performance foundation.
03 · Operating beliefs
What We Believe
Outcomes over empty volume
The useful question is not how much media moved. It is whether advertising created customers, revenue, retention, or monetization value worth repeating.
Relevance protects growth
Performance improves when ads remain useful to the person or shopper on the other side of the impression.
Learning should compound
Models retrain on fresh outcome data every four hours, so a campaign that has been running for a month should make better decisions than one that launched yesterday. A platform that does not improve with use is not learning.
The open internet still matters
Businesses growing outside the largest closed ecosystems need accountable infrastructure for acquisition, engagement, and commerce media.
04 · How We Work with Customers
Partnership built around clarity.
ORCA works with advertisers, agencies, retailers, marketplaces, and platform partners to define the outcome, connect the right signals, and operate campaigns or media businesses with shared measurement expectations.
Next step
Make your next stage of growth more intelligent.
Discover how ORCA can help you acquire valuable customers, improve advertising efficiency, and build new revenue streams with AI.