ORCA connects incremental inventory in independent apps and games worldwide, predicts user value on every ad request, and completes the bid in milliseconds. We serve global advertisers, media-buying teams, and partners that need ongoing acquisition, remarketing, and ROAS.
01 · Why we exist
ORCA is a mobile DSP for global advertisers and media-buying teams, serving markets outside mainland China. Mobile ad inventory is spread across a vast number of independent apps and games. Opportunities arrive fast, and the window is short. We aggregate that inventory, use AI to score user value on every ad request, and match, filter, and bid in real time.
What we care about is operable performance. Campaign decisions should connect to user value, conversions, and ROAS, so growth teams can allocate the next budget on that basis.
02 · Our products
A mobile DSP for global advertisers. You bring business goals, campaigns, creative, budget, and conversion events. The system predicts value on every ad request, then matches audiences, filters inventory, and bids in real time. User acquisition, remarketing, and ROAS optimization all run toward the commercial outcomes you set.
The retail and marketplace advertising product line on the site. It helps platforms turn ad opportunities in shopping contexts into measurable media revenue, while keeping sponsored experiences relevant to the merchandise. It shares outcome-oriented decisioning with the DSP line, and serves retailers and marketplaces.
The value-prediction and bidding capability behind campaigns. 300 billion bid requests a day enter the same judgment: score user value, match audiences, and price this impression. Enough opportunities produce enough signal for bids to rest on firmer ground.
An exploration space for the next generation of advertising opportunities, built on the same performance foundation.
03 · Operating beliefs
The useful question is whether advertising created users, revenue, retention, or monetization worth repeating. Media volume by itself does not explain growth.
Performance holds when the ad is still useful to the user on the other side. Relevance protects the space you can keep advertising into over time.
Value prediction updates as outcome signals arrive. The more opportunities enter the system, and the more complete the conversion signals, the closer judgment gets to the user value you want. Scale serves decisions; decisions serve growth outcomes.
A large number of independent apps and games worldwide still sit outside the largest closed ecosystems. Media buying needs accountable infrastructure to run acquisition, remarketing, and performance optimization in that incremental inventory.
04 · How We Work with Customers
ORCA works with global advertisers, media-buying teams, agencies, and platform partners to define acquisition, remarketing, or ROAS goals, connect conversion signals, and run campaigns under a shared measurement expectation. Retailers and marketplaces that need advertising monetization can also evaluate the Commerce Media product line.
Next step
Talk with us about your acquisition, remarketing, and ROAS goals. We'll assess how ORCA can connect to your existing campaign and measurement stack, and find higher-value users in independent app inventory worldwide.
Prefer email?business@orcamobile.net
