ORCAMOBILE DSPORCA Commerce Media · AI-native commerce media
ORCA Commerce Media turns your shopper data and shelf space into a measurable ad business — growing advertising revenue as a share of GMV while keeping sponsored experiences useful, not intrusive. Advertisers get provable ROAS; you get a durable new revenue line.
01 · Commerce media that compounds
Retailers and marketplaces are expected to create a meaningful advertising business without weakening relevance or the customer experience. Inventory alone is not enough. Most commerce platforms monetize below 1% of GMV through advertising while mature programs commonly reach 2–3% — and the gap is rarely about traffic. Advertisers allocate budget to channels that prove outcomes, and shoppers stay when sponsored experiences feel useful rather than interruptive.
ORCA Commerce Media connects shopper signals, advertiser goals, and onsite inventory into one performance system. Start with the surfaces and formats that matter most, measure what advertisers care about, and keep improving relevance as more campaigns run.
02 · From shopper signal to media growth
Pick the number the program is accountable to — advertising revenue as a percentage of GMV, advertisers activated, or catalog coverage. A2G is the one that shows whether the ad business is compounding rather than just running.
Integrate your product catalog, session events, and purchase data so ads rank in the context of real shopping behavior. Catalog ingestion runs on a scheduled feed with near-real-time price and stock updates, so out-of-stock SKUs stop serving.
Serve sponsored product, brand, and display placements across search results, category and browse pages, product detail pages, and cart or checkout surfaces, with density and relevance floors you control.
Report advertiser ROAS and platform yield side by side, then activate more advertisers and open more surfaces. Most platforms have first campaigns live within 6 to 10 weeks, depending on catalog readiness.
03 · Built for retailers and marketplaces
Sponsored product, sponsored brand, display, and reserved placements run on one ranking and measurement foundation, across search, category and browse, product detail, and cart or checkout surfaces. Most platforms launch sponsored product on search first and add the rest as advertiser demand builds.
Every slot is ranked on predicted purchase probability and bid together, not on bid alone, so a poorly matched product cannot buy its way to the top of a search result. Relevance floors are set by you and enforced before the auction, and ranking decisions return in under 100 milliseconds so page latency is unaffected.
Self-serve campaign creation for the long tail of sellers — most are live the same day they sign up — alongside managed-service controls for major brands and agencies. Automated bidding, budget pacing, and catalog-driven campaign creation mean a seller with 5,000 SKUs does not need 5,000 manual decisions.
SKU-level reporting on impressions, clicks, attributed orders, attributed revenue, and ROAS, on a 14-day post-click and 7-day post-view purchase window by default, with raw exports for the advertiser's own analysis. Sponsored product campaigns commonly return 3–6x ROAS for advertisers, which is what makes budgets renew.
Ranking, pacing, budget management, and bid optimization all run automatically, so advertiser count and catalog size can grow several times over without proportional ad-ops headcount.
Creative moderation against your own advertising policy, usually clearing within two business days. Pre-bid invalid-traffic filtering on every auction. Role-based permissions separating your ad-ops team, your sales team, and each advertiser's own access. Your shopper data is used to rank ads on your surfaces and is never used to target on another platform's inventory.
04 · Growth for the whole commerce ecosystem
Build a durable media business measured by advertising revenue as a percentage of GMV (A2G) — the metric that shows the ad business is compounding, not just running. Mature programs commonly grow toward 2–3% A2G over time.
Give brands and sellers SKU-level proof of return — commonly 3–6x ROAS on sponsored product — so budget renewals are a reporting exercise rather than a negotiation.
Relevance floors and ad-density limits you set keep sponsored results useful. Because ranking weighs predicted purchase probability alongside bid, the highest bidder cannot degrade a search page.
Automated ranking, pacing, and campaign creation let advertiser count and catalog coverage grow several times over without proportional ad-ops headcount.
05 · Where commerce media creates leverage
Activate sellers and brands with self-serve and managed campaign options while measuring performance against orders, revenue, or other approved outcomes.
Launch or modernize an onsite advertising business that connects first-party shopping signals with advertiser demand.
Monetize high-intent moments in the app journey with sponsored experiences designed for mobile shopping behavior.
Support performance budgets and higher-consideration brand placements on the same measurement and ranking foundation.
06 · ORCA Commerce Media in practice
Explore verified customer stories showing how platforms use ORCA Commerce Media to grow advertising revenue, improve advertiser results, and keep shopping experiences relevant.
Onsite advertising had run for years as a seller-funded promotions program, and advertising revenue sat below 1% of GMV with no SKU-level proof of return for participating sellers. The marketplace layered ORCA Commerce Media onto its existing search and browse surfaces, ranking sponsored placements on predicted purchase probability alongside bid, with campaign creation generated automatically from each seller's catalog feed. First campaigns went live within 6 to 10 weeks of kickoff, advertising revenue climbed toward the 2–3% of GMV range typical of mature commerce media programs, and participating sellers commonly saw 3–6x ROAS on sponsored placements, measured in the marketplace's own attribution stack.
Expanding sponsored product beyond a handful of large sellers meant the marketplace needed self-serve tools and faster creative turnaround, not just more ad inventory. Catalog-driven campaign creation let smaller sellers and brand partners launch without a dedicated ad-ops team, creative review held to roughly two business days, and pre-bid filtering kept an estimated 3–8% of invalid traffic from ever reaching the auction. Within a similar 6-to-10-week rollout window, sponsored placements were commonly returning 3–6x ROAS for participating sellers, and advertising revenue moved from a low single-digit share of GMV toward the 2–3% range seen in more mature programs.
08 · FAQ
ORCA Commerce Media is ORCA's AI-native commerce media solution for retailers and marketplaces. It grows advertising revenue by delivering relevant sponsored experiences at moments of shopping intent.
It is intended for retailers, marketplaces, and commerce platforms that want to launch, modernize, or scale an advertising business connected to their catalog and shopper journey.
Sponsored product, sponsored brand, and display placements across search, category and browse, product detail, and cart or checkout surfaces, with shared ranking and measurement across all of them.
At SKU level — impressions, clicks, attributed orders, attributed revenue, and ROAS — on a 14-day post-click and 7-day post-view purchase window by default, with raw exports available to both you and the advertiser.
Most platforms have first campaigns live within 6 to 10 weeks. The variable is catalog readiness — a clean, complete product feed with reliable price and stock data is the single biggest factor in that timeline.
Next step
Talk with the ORCA team about your monetization goals, catalog and signal readiness, advertiser needs, and measurement priorities. Explore how ORCA Commerce Media can help you grow advertising revenue while protecting the shopping experience.