ORCA Commerce Media · Commerce media / retail media
ORCA Commerce Media is for retailers and marketplaces. It turns shopper attributes, product catalogs, and on-site shelf into a measurable advertising business. Sponsored experiences appear at decision moments such as search, browse, product detail, and checkout. Advertisers reconcile conversions and ROAS; the platform gets durable advertising revenue.
01 · A durable commerce-media business
Retailers and marketplaces need to turn on-site traffic into an advertising business with weight, without giving up relevance and the shopping experience. Having shelf and traffic is not enough. Advertisers put budget into channels that can prove results. Shoppers keep using the platform when sponsored results fit the purchase intent that is happening now.
ORCA Commerce Media connects shopper attributes, advertiser goals, and on-site inventory into one performance system. Start from the most important surfaces and formats, measure the conversions and return advertisers actually care about, and keep improving relevance as campaigns run.
02 · From shopper attributes to media growth
Be explicit about the numbers the program should align to: advertising revenue as a percentage of GMV (A2G), activated advertisers, or catalog coverage. A2G is how you tell whether the advertising business is still expanding.
Connect product catalogs, session events, and purchase data so ads rank inside real shopping behavior. Catalogs ingest on a planned feed, prices and inventory update near real time, and out-of-stock SKUs stop delivering.
Run sponsored product, brand, and display placements on search results, category and browse pages, product-detail pages, and cart or checkout surfaces. Density and a relevance floor stay under your control.
Read advertiser ROAS and platform yield side by side, then activate more advertisers and open more surfaces. Launch cadence depends on catalog readiness; specific timelines are confirmed in the implementation assessment.
03 · Built for retailers and marketplaces
Sponsored products, sponsored brands, display, and reserved placements run on the same ranking and measurement foundation, covering search, category and browse, product detail, and cart or checkout surfaces. Most platforms launch sponsored products on search first, then add remaining formats as advertiser demand arrives.
Every slot is ranked on predicted purchase probability and bid together. A poorly matched product cannot easily buy the top of search with a high price. You set the relevance floor, and it is enforced before the auction. Ranking completes inside page-load timing, so the shopping experience is not slowed down.
Long-tail sellers can create campaigns self-serve and go live relatively quickly; major brands and agencies use managed-service controls. Autobidding, budget pacing, and catalog-driven campaign creation mean sellers with large catalogs do not have to make a decision for every SKU.
SKU-level reporting covers impressions, clicks, attributed orders, attributed revenue, and ROAS. The default window is 14-day click / 7-day view purchase, with raw export so advertisers can analyze on their own. Renewal can rest on the same reconcilable numbers.
Ranking, pacing, budget management, and bid optimization run automatically. As advertiser count and catalog scale grow, ad-ops headcount does not have to grow in proportion.
Creative is reviewed against your own advertising policy. Every auction has pre-bid invalid-traffic filtering. Role-based permissions separate your ad-ops team, sales team, and each advertiser's own access. Shopper data is used to rank ads on your surfaces; it is not taken to target inventory on other platforms.
04 · Grow for the whole commerce ecosystem
Build a durable media business measured as advertising revenue as a percentage of GMV (A2G). That metric is how you tell whether the advertising business is still getting larger.
Give brands and sellers SKU-level proof of return: impressions, clicks, attributed orders, attributed revenue, and ROAS. Budget renewal can rest on reporting.
The relevance floor and ad-density limits you set keep sponsored results useful. Ranking weighs predicted purchase probability and bid together, so a search page cannot be bought out by price alone.
Automatic ranking, pacing, and campaign creation let advertiser count and catalog coverage expand without ad-ops headcount growing in proportion.
05 · Where commerce media creates leverage
Activate sellers and brands with self-serve and managed campaigns, and measure performance against orders, revenue, or other approved outcomes.
Launch or upgrade an on-site advertising business that connects first-party shopping signals with advertiser demand.
Deliver sponsored experiences at high-intent moments in the app journey, with surfaces designed for mobile shopping behavior.
Take both performance budget and higher-consideration brand placements on the same measurement and ranking foundation.
06 · ORCA Commerce Media in practice
See how platforms use ORCA Commerce Media to grow advertising revenue, improve advertiser results, and keep the shopping experience relevant.
On-site advertising had long run as seller promotions. Advertising revenue as a share of GMV was low, and participating sellers lacked SKU-level proof of return. The marketplace layered ORCA Commerce Media onto existing search and browse surfaces, ranked sponsored slots on predicted purchase probability and bid together, and generated campaigns automatically from the seller catalog feed. After launch, advertising revenue and seller reinvestment both turned around reconcilable performance, measured in the marketplace's own attribution stack.
To extend sponsored products from a few large sellers to more merchants, the marketplace needed self-serve tools and faster creative turnaround. Catalog-driven campaign creation let smaller sellers and brand partners go live without a dedicated ad-ops team. Creative was reviewed against the platform's own advertising policy, with invalid traffic filtered before the bid. Sponsored placements and advertising revenue were both measured against seller-visible ROAS and platform-side monetization results.
08 · FAQ
ORCA Commerce Media is ORCA's commerce-media product for retailers and marketplaces. It delivers relevant sponsored experiences at the moment of shopping intent, helping platforms grow advertising revenue and letting advertisers measure conversions and ROAS.
Retailers, marketplaces, and commerce platforms that want to launch, upgrade, or expand an on-site advertising business. The advertising business is connected to the product catalog and the shopper journey.
Sponsored products, sponsored brands, and display placements, covering search, category and browse, product detail, and cart or checkout surfaces. All formats share ranking and measurement.
View impressions, clicks, attributed orders, attributed revenue, and ROAS at SKU level. The default window is 14-day click / 7-day view purchase. You and advertisers can both receive a raw export.
Launch cadence depends mainly on catalog readiness: whether the product feed is complete, and whether price and inventory data are reliable. Specific timelines are confirmed in the commercial and implementation assessment.
Next step
Talk with us about your monetization goals, catalog and signal readiness, advertiser demand, and measurement priorities. We'll assess how ORCA Commerce Media can connect to shopping journeys you already have, and grow advertising revenue while protecting the experience.
Prefer email?business@orcamobile.net
