Sports betting
Reach users already consuming sports content, and pace spend around kickoff and major events. Optimize cost per first deposit and returning-bettor activity.
ORCA Ads · iGaming and prediction markets
Acquire players who fund, trade, and come back.
ORCA Ads is a mobile DSP for eligible sports-betting, casino, and prediction-market operators. We score player value on every ad request in independent app inventory worldwide, and complete the bid in milliseconds.
01 · Performance in a demanding category
Cheap installs do not fill accounts.
Growth in iGaming and prediction markets happens after the install: first deposits, first trades, coming back for the next major event. Optimize on install cost, and budget easily lands on people who never fund. Finding players who will fund means bidding on the right requests in fragmented, fast-moving mobile inventory, while meeting local licensing, brand-suitability, and responsible-marketing requirements.
ORCA Ads predicts value on every ad request, and paces spend around intent peaks. Acquisition, remarketing, and ROAS can all run against deposit-level outcomes.
- What does a player who will fund cost today, and is there still room to optimize?
- How do we reach high-intent users in independent app inventory worldwide?
- Can spend be paced around match days, market opens, and breaking news?
- How do we keep acquisition compliant in every market we already operate?
- Which creative can keep up with live odds and prices?
02 · The same platform, different playbooks
Different players, different moments, different signals.
Online casino
Acquire players who will fund and play, optimize first deposits and repeat sessions, and account for value differences at the state and market level.
Prediction markets
Find active traders and optimize cost per first trade. Campaigns respond to market opens and event-driven demand shifts.
Fantasy sports, lottery, and skill
Catch weekly contest cycles and season opens, and optimize first paid entries and reactivation.
03 · Timing and creative that keep up
Intent spikes. Odds move. Campaigns should too.
Event-based pacing
Concentrate budget when demand arrives, and pull it back when demand recedes. Value prediction and bidding complete in milliseconds, and campaigns can be scheduled ahead of known event windows and dayparts. When a kickoff window or market open arrives, bids can follow the change in intent.
Dynamic creative
Run creative populated from your own odds or price feed, so the numbers on the ad match the numbers in the app. Fall back automatically to a static default when the feed is unavailable. Creative goes live under review and per-market restrictions.
04 · Treat compliance as a capability
Growth and responsibility sit in the same system.
In a regulated category, safeguards need to be written into campaign setup. The system can enforce licensed-market and state-level geo-gating, minimum-age audience requirements, and prohibited-category and prohibited-app exclusions. Campaigns run on a curated publisher allowlist. Placement-level reporting shows where every impression ran. Self-exclusion lists you provide are suppressed before the bid.
05 · Accountable growth
Measure the outcomes that actually matter.
Lower cost per deposit
Optimize first deposits and first trades. Bids aim at requests more likely to fund; the install is only a signal on the funnel, not what decides budget quality on its own.
Catch the moments that matter
When events, market opens, or news drive demand, spend can follow the window. Peaks show up in the campaign; you do not have to wait for the next day's report to see them.
Reactivate lapsed players
Bring eligible, formerly active players back with timely, responsible remarketing. Inactivity windows aim at the next event that may produce a return.
Scale under control
Geo and age gating take effect at setup, and expansion proceeds by licensed market. Campaign judgment in a new market rests on that market's own funding and return signals.
06 · Eligible operators in practice
See how eligible operators grow funded players responsibly.
Aim optimization at first deposits
A licensed sportsbook operating in two regulated European markets had previously scaled installs on click cost. Few of those people became funded first deposits, and the terminal event was too sparse to optimize directly. Prediction was chained along the funnel, from install and registration to first deposit. Licensed-market and age gating took effect at setup, and pre-bid exclusions applied on every auction. The team started reading campaigns on cost per first deposit, and go-live scope always depended on license status at the time.
"Installs were never the number that actually mattered to us — deposits were. Once campaigns could see further down the funnel, budget started buying players who would fund." — Head of Player Acquisition
Aim spend at the moments that actually drive players
A licensed online casino in multiple regulated US states needed to pace spend around match days and promo windows without rewriting prices market by market by hand. Budget multipliers were scheduled ahead of known events, and bidding followed live demand. The operator also remarketed against inactivity windows to bring eligible, formerly active players back. Newly licensed markets used that market's own funding signals to decide whether to add budget, and expansion proceeded within license scope.
"Every market we are licensed in has its own rhythm and rules. Reading a new market faster changes how quickly we are willing to expand." — VP of Marketing
07 · FAQ
Frequently asked questions
Which iGaming verticals does ORCA Ads support?+
ORCA Ads serves eligible sports betting, online casino, prediction markets, and fantasy or skill games, with different optimization for each. Eligibility depends on market and license.
What outcomes can campaigns optimize toward?+
Cost per first deposit, cost per first trade, first paid entry, second deposit, and returning-player activity. Deposit events are usually sparse. The system chains value prediction along install, registration, and deposit, so bids still have a basis when terminal events are fewer.
How does ORCA Ads keep acquisition compliant?+
Licensed-market and state-level geo-gating, minimum-age audience requirements, prohibited-category and prohibited-app exclusions, a curated publisher allowlist, and suppression of self-exclusion lists you provide. These controls take effect at campaign setup, with placement-level reporting of where impressions ran.
Can ORCA Ads pace spend around specific events?+
Yes. Budget multipliers can be scheduled ahead of dayparts and event windows before known matches. Value prediction and real-time bidding follow live demand, and unplanned peaks can also be responded to in the campaign.
Next step
Put funded-player growth inside campaigns you can control.
Talk with the ORCA team about your markets, licenses, target events, and responsible-advertising requirements. Together we can assess how ORCA Ads connects to media-buying and measurement you already run, to acquire and reactivate eligible players.
Prefer email?business@orcamobile.net