Sportsbooks
Reach users already consuming sports content and pace spend around kickoffs and marquee events. Optimize to cost per first-time deposit and returning-bettor activity.
ORCA Ads · iGaming and prediction markets
Find the players who deposit — not just the ones who click.
ORCA Ads helps eligible sportsbooks, casinos, and prediction markets acquire players who fund, play, and come back. Optimize to first-time deposits and first trades across the open app ecosystem, with responsible-advertising controls built in from day one.
01 · Performance in a demanding category
Cheap installs do not fund an account.
Gaming and prediction market growth lives below the install: the first deposit, the first trade, the return during the next big event. Typically only 3–8% of installs become first-time depositors, so a campaign optimized on install cost is optimizing on the 92% that never fund. Reaching the players who do means bidding on the right moments across a fragmented, fast-moving market — while meeting local requirements, brand suitability, and responsible-marketing standards.
ORCA Ads optimizes toward the deposit-level outcomes that matter and paces spend around the moments intent spikes, so growth stays both efficient and responsible.
- What does a valuable, depositing player cost us today — and could it be lower?
- How do we reach high-intent users beyond the walled gardens?
- Can we scale spend around game days, market opens, and breaking events?
- How do we keep acquisition compliant across every market we operate in?
- Which creative keeps pace with live odds and prices?
02 · One platform, distinct playbooks
Different players, different moments, different signals.
Online casinos
Acquire players who fund and play, optimizing to first deposit and repeat sessions while accounting for state- and market-level value differences.
Prediction markets
Find active traders and optimize to cost per first trade, with delivery that responds to market opens and event-driven demand.
Fantasy, lottery, and skill
Capitalize on weekly contest cycles and season openers, optimizing to first paid entry and reactivation.
03 · Timing and creative that keep pace
Intent spikes. Odds move. Your campaigns should too.
Event-based pacing
Concentrate budget when demand surges and pull back when it fades. Because bids are scored in under 100 milliseconds and models retrain every four hours, a campaign can reprice a kickoff window or a market open within the same session rather than the next day. Budget multipliers can be scheduled by daypart and event window ahead of a known fixture.
Dynamic creative
Run creative populated from your own odds or price feed, so the number on the ad matches the number in the app. Static fallbacks serve automatically when the feed is unavailable, and creative review usually clears within two business days.
04 · Compliance as a capability
Growth and responsibility in the same system.
Operating in a regulated category means safeguards cannot be an afterthought. Campaign setup enforces licensed-market and state-level geographic gating, minimum-age audience requirements, and prohibited-category and prohibited-app exclusions, with delivery restricted to a curated publisher allowlist rather than an open blocklist. Placement-level reporting shows exactly where every impression ran, and self-exclusion lists you supply are suppressed before the bid.
05 · Accountable growth
Measure the outcomes that actually matter.
Lower cost per deposit
Optimize toward first-time deposits and first trades instead of installs. Operators moving optimization down the funnel commonly see 20–35% better cost per first-time deposit within the first two months.
Win the big moments
Reprice within the hour when a fixture, market open, or news event moves demand, instead of discovering the spike in the next morning's report.
Reactivate lapsed players
Bring eligible, previously active players back with timely, responsible re-engagement, typically recovering 8–15% of a lapsed cohort within 30 days.
Scale with control
Expand market by market with geographic and age gating enforced at setup. Most campaigns produce a reliable read on a new licensed market within two to three weeks.
06 · Eligible operators in practice
See how eligible operators grow depositing players responsibly.
Chasing the first deposit, not the click
A licensed sportsbook operating in two regulated European markets had scaled installs on a flat cost-per-click campaign, but only 3–8% of those installs ever became a funded, first-time deposit, and the terminal event arrived too rarely — a few dozen times a week — to optimize against directly. Predictions were chained across the funnel, from install to registration to first deposit, with licensed-market and age gating enforced at setup and pre-bid exclusions applied on every auction. Within the first two months, the operator saw 20–35% better cost per first-time deposit, measured in its own reporting stack. Rollout timing and which markets qualified depended on the operator's license status throughout.
"Installs were never the number that mattered to us — the deposit was. Once the campaign could see that far down the funnel, we stopped paying for attention and started paying for players who actually funded an account." — Head of Player Acquisition
Timing spend to the moments that move players
An online casino licensed across several regulated U.S. states needed to reprice spend around game days and promotional windows without manually adjusting bids market by market. Budget multipliers were scheduled ahead of known fixtures, while models retrained every four hours to catch unscheduled demand spikes within the same session. The operator also re-engaged previously active, eligible players through inactivity-based lifecycle campaigns, recovering 8–15% of a lapsed cohort within 30 days. A newly licensed market produced a reliable read within two to three weeks, giving the team a basis to expand deliberately rather than uniformly across every jurisdiction it holds a license in.
"Every market we're licensed in has its own rhythm and its own rules. Being able to read a new market in a couple of weeks, instead of a full quarter, changed how fast we were willing to expand." — VP of Marketing
07 · FAQ
Frequently asked questions
Which iGaming verticals does ORCA Ads support?+
ORCA Ads is intended for eligible sportsbooks, online casinos, prediction markets, and fantasy or skill games, with distinct optimization for each. Eligibility depends on market and licensing.
What outcomes can campaigns optimize toward?+
Cost per first-time deposit, cost per first trade, first paid entry, second deposit, and returning-player activity. Because deposit events are sparse, ORCA chains predictions across the funnel — install to registration to deposit — so bidding stays informed when the terminal event arrives only a few dozen times a week.
How does ORCA Ads keep acquisition compliant?+
Licensed-market and state-level geographic gating, minimum-age audience requirements, prohibited-category and prohibited-app exclusions, a curated publisher allowlist, and suppression of any self-exclusion list you supply — all enforced at campaign setup, with placement-level reporting on where impressions ran.
Can ORCA Ads pace spend around specific events?+
Yes. Budget multipliers can be scheduled by daypart and event window ahead of a known fixture, and because models retrain every four hours the campaign also reprices unscheduled spikes within the same session.
Next step
Grow depositing players — responsibly.
Talk with the ORCA team about your markets, licenses, target outcomes, and responsible-advertising requirements. We can walk through how ORCA Ads acquires and reactivates eligible players.