ORCA Commerce Media · Ad formats and capabilities

Commerce media only grows for the long term when advertisers get performance.

Formats only have value when campaigns actually produce results. ORCA Commerce Media gives retailers and marketplaces sponsored product, brand, and display capabilities that capture shopping intent and report conversions and ROAS at SKU level.

01 · Get performance working first

Advertisers keep running the channels that can prove results.

Many commerce-media programs start with a catalog of ad units. The harder part is getting those units to produce results advertisers can measure and trust. Weak performance, and budget leaves. Strong performance, and budget expands into search, browse, brand, and reserved placements.

ORCA Commerce Media lets formats share the same value judgment and measurement foundation. When every funnel stage can show advertisers evidence they can see, the platform has a chance to grow the advertising business.

Which formats should we launch first?
How do we take both performance budget and brand budget?
What buying models will sellers, brands, and agencies expect?
How do we measure ROAS, orders, or incremental performance in a way advertisers will accept?
How do self-serve and direct-sold programs operate on the same system?

02 · Every funnel stage. One platform.

Give advertisers a fitting way to show up wherever shoppers decide.

Display and high-visibility surfaces

Run display on category, browse, and product-detail surfaces. Ad density and a relevance floor are set by you, by surface. Display enters the same SKU-level attribution as sponsored products; browse-stage impressions count against the same 14-day click / 7-day view purchase window.

What it gives advertisers:

Flexible cost models that fit different campaign goals
Reporting shared with product and brand campaigns
Room for both always-on campaigns and seasonal programs

Reserved and direct-sold inventory

Put insertion orders and sponsored business on the same infrastructure as auction demand. Guaranteed placements, sponsorships, and performance campaigns sit under shared controls and measurement.

What it gives advertisers:

Support enterprise brand deals that need certainty
Reduce the split between sales-led demand and self-serve demand
Present a unified operating picture for yield and campaigns

03 · Controls that match advertiser maturity

Let advertisers buy the way they already plan media.

Outcome-oriented buying

Advertisers optimize attributed orders, attributed revenue, or ROAS goals, and bidding is handled automatically against that goal. Catalog prices and inventory flow in near real time; out-of-stock SKUs stop spending, so budget is not pushed to pages that cannot convert.

Flexible cost models

Offer buying methods that fit different advertisers and deal types — for example performance-oriented, cost-controlled, or reserved commercial models.

Targeting and delivery controls

Keyword, category, placement, and audience controls, plus catalog-aware targeting that reads product attributes directly from the feed. Advanced advertisers and agencies can bring existing playbooks without rebuilding them by hand.

Campaign management at scale

Long-tail sellers can go live self-serve after registration; internal sales teams and agencies manage brand and reserved programs in the same system. Campaigns, controls, and reporting happen in one place.

Measurement and reporting

SKU-level reporting covers impressions, clicks, attributed orders, attributed revenue, and ROAS. The default window is 14-day click / 7-day view purchase, with raw export so advertisers can reconcile the numbers in their own tools.

04 · How formats become a growth engine

Your A2G follows when advertisers grow.

Activate more advertisers

Self-serve registration with catalog-driven campaign creation lets long-tail sellers go live on their own, without opening an ad-ops ticket first.

Increase reinvestment

SKU-level ROAS reporting gives advertisers their own evidence for evaluating the next stage of budget. Advertisers willing to renew is what gives A2G a chance to keep growing.

Unify yield operations

Self-serve, managed, and reserved demand run on the same ranking, attribution, and controls. As advertiser count and catalog coverage expand, ad-ops headcount does not have to grow in proportion.

Protect shopper relevance

You set the relevance floor and density limits by surface. Ranking weighs predicted purchase probability and bid together, so a page cannot be bought out by price alone.

06 · FAQ

Frequently asked questions

Do we need every format at launch?+

No. Most platforms start with sponsored products on search and browse. Intent is highest there, and advertisers see ROAS fastest. Brand, display, and reserved formats are added as demand arrives. Launch cadence depends mainly on catalog readiness.

Can performance campaigns and brand campaigns share one system?+

Yes. Sponsored products, brands, display, and reserved programs run on the same ranking, the same SKU-level attribution, and the same controls. Brand campaigns and performance campaigns appear in the same reporting.

How do advertisers know the ads are working?+

They see SKU-level impressions, clicks, attributed orders, attributed revenue, and ROAS, with a 14-day click / 7-day view purchase window, and they can export raw data to reconcile on their own. For incremental performance, a holdout experiment is the more appropriate read.

Next step

Make your platform a channel advertisers will keep running.

Talk with us about formats, buying models, and measurement that fit your catalog, advertiser mix, and monetization goals. We'll assess how to turn sponsored products, brands, and display into performance that can be reconciled.

Prefer email?business@orcamobile.net