AI PERFORMANCE ADVERTISING · GLOBAL

Turns every ad opportunityinto measurable growth.

ORCA is an AI-powered performance advertising platform that finds your highest-value customers, lifts return on ad spend, and scales campaigns across 190+ markets — optimizing toward revenue, not clicks.

01 · Sectors

Built for the industries that move fastest.

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Mobile Gaming

Scale user acquisition and re-engagement for high-velocity titles with value-based optimization across global markets.

02 · Built for performance

Advertising should drive business outcomes, not just impressions.

ORCA combines machine learning, real-time decisioning, and large-scale data processing to optimize every advertising opportunity around the outcomes that matter to your business. From user acquisition to commerce media monetization, our technology continuously learns and adapts to deliver more relevant experiences and stronger performance.

03 · Our Products

One AI foundation. Two powerful growth engines.

AI-powered performance advertising

ORCA Ads

Acquire customers who create lasting value.

Reach high-value users across the open mobile ecosystem, not just inside the walled gardens. ORCA Ads optimizes bids, audiences, and placements in real time around your revenue goals, scaling user acquisition, re-engagement, and ROAS with greater efficiency.

User acquisition
Re-engagement
Return on ad spend optimization
Value-based campaign optimization
Cross-market campaign scaling
Real-time reporting and insights

Explore ORCA Ads

AI-native commerce media

ORCA Commerce Media

Turn shopping intent into a new source of growth.

Build and expand a high-performing advertising business across your marketplace, retail platform, or commerce app. ORCA Commerce Media delivers relevant sponsored experiences at the point of purchase intent, helping advertisers reach ready-to-buy audiences while enabling you to grow media revenue without compromising the customer journey.

Sponsored product and display advertising
Personalized ad ranking
Advertiser campaign management
Marketplace monetization
Relevance and yield optimization
Performance measurement

Explore ORCA Commerce Media

04 · The intelligence behind ORCA

A learning system built for every decision.

Digital advertising changes in milliseconds. ORCA AI scores more than 40 billion bid requests a day, predicts the value of each opportunity in under 100 milliseconds, and continuously improves how budgets are allocated. Our models work together across bidding, recommendation, pacing, and measurement to turn complex data into clear, actionable decisions.

Models retrain on fresh outcome data every four hours, so the system adapts to shifting user behavior, market conditions, and business priorities within the same day. The result is an advertising platform that gets more effective the more you run.

Predictive intelligence

Rank every opportunity by predicted 30-day revenue, not just the odds of a click or install.

Real-time optimization

Adjust bids, pacing, budgets, and placement mix in under 100ms per auction as conditions change.

Outcome-based learning

Optimize toward purchases, revenue, retention, and other goals that go beyond clicks.

Scalable infrastructure

Apply consistent decision-making across 190+ markets and billions of daily ad opportunities.

Discover ORCA AI

05 · Performance that matters

Built around your next business outcome.

Acquire

Reach new customers with campaigns optimized for value — typically 20–35% higher 30-day retention than install-based buying.

Re-engage

Bring valuable users back with timely, relevant advertising, recovering 8–15% of lapsed users within 30 days.

Monetize

Create incremental commerce media revenue at moments of strong purchase intent, growing toward 2–3% of GMV over time.

Scale

Expand across audiences and 190+ markets, with a reliable read on each new market inside two weeks.

06 · Industry solutions

Performance technology for businesses built to grow.

ORCA supports digital-first companies and commerce platforms with advertising solutions tailored to their customer journeys, growth models, and performance goals.

07 · Customer results

Growth, measured by outcomes you can verify.

See how businesses use ORCA to reach valuable audiences, improve campaign efficiency, and create durable sources of revenue.

// IN PRACTICE

A performance marketing agency managing multiple client accounts typically saw ROAS improve 15–30% within two months after moving from install-cost to predicted customer-value bidding, and an electronics marketplace grew advertising revenue from below 1% toward the 2–3% of GMV range mature commerce media programs reach, with sellers commonly seeing 3–6x ROAS.

View Customer Stories

08 · Insights and resources

Navigate the future of AI-powered advertising.

Explore research, practical guidance, and industry perspectives that help growth and commerce leaders make better advertising decisions.

Research
The State of AI-Powered Performance Advertising
A data-led look at how machine learning is changing customer acquisition, campaign economics, and growth strategy.
Guide
Building a High-Performance Commerce Media Business
A practical framework for growing advertising revenue while protecting relevance and the customer experience.
Insights
Optimizing for Value Beyond the Install
Learn how outcome-based optimization can connect campaign decisions with retention, revenue, and long-term customer value.

Explore All Resources

09 · Contact

Put AI to work on your growth.

Discover how ORCA can help you acquire valuable customers, improve advertising efficiency, and build new revenue streams with AI.